A paper from 2000 put the percentage of men in Australia who had ever purchased sex at 15 per cent, with about one in 50 overall having done so in the last year.

There is a question of how accurate such figures are, though, because of the stigma attached to paying for it - with some estimates putting the real number closer to 20 per cent paying for sex at least once.

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The online kickback from sex workers who objected to the political content of the display followed almost immediately.

The quick follow-though from swipe to sex is similarly instinctive for a generation with an appetite for immediacy.

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If they find drugs or weapons, the men pay a fine and police motorcycles escort them to the highway and point them towards the border.

It’s a nuisance for the police, but for campaigners pushing for a more unified approach to prostitution across Europe, that border is nothing short of a battle line in the fight for a woman’s rights over her own body.