Relationships today are fuelled by data and powered by technology.

Dating companies are leveraging big data analytics on treasure troves of information collected from the users in the form of questionnaires to provide compatible and better matches to their customers.

When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.

Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.

When it comes to finding love, "there's a lid for every pot," as the saying goes.

These days, online dating makes it easier than ever to find your "lid." While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.

Other research suggests that more than a third of married couples now meet online. The unmarried population stands at 47 percent, up from 42 percent in 1994, according to the Census Bureau.Analysts expect the acceleration to continue over the next five years.Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.'use strict'; if (App) { (function () { var open = false; App.events = App.events