Struggling to think of the right thing to say to an attractive match?

Here’s match.com’s relationship expert Kate Taylor with dating advice on how to give great copy.

Scammer is sick or has a sick parent or child, or is stuck in a country (Nigeria or Russia usually) and they need your help.

Their money, credit card, and ID has been lost or stolen and they have been arrested and need to pay a lawyer so they will be allowed to leave the country.

If they love a certain stand-up comic, use the beginning of one of their jokes (Google is your friend at times like these).

Also, I’ll know it wasn’t some ‘profile spammer’ who sends the same form email to every girl.” So pull out a couple of choice bits of info from his or her profile and mention them when you first make contact.On the other hand, the i Pod was one of the most successful marketing campaigns ever created."1,000 songs in your pocket." Clear, to the point, and something just about everyone in the world would look at and say, "I need to have that! Your online dating success entirely depends on how well you market yourself.Use that scientific discovery to your own advantage, by starting your email with a “Hello [Username]” and not a non-specific “Hi.” If you want to create a feeling of warmth, shorten their name, use its initials, or create a nickname based on one of their interests. Everyone loves to read about themselves, so don’t begin your message by launching straight in about you.Instead, start by saying what caught your eye about their profile.