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That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.

If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.

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Then you need to combine that thought with something about who you are. If that advice doesn’t work and you’re still drawing a complete blank, you have three choices: Some sites automatically use the first few words of your essay to generate your tagline. This tagline isn’t horrible, and it won’t injure anyone, but that tagline won’t excite anyone either.

• Some people chase dreams, I make mine a reality.• Looking for someone who can deal with new age, female Einstein.• Please don't email me saying that you think I'm hot... • You think Lindsay Lohan or Kim Kardashian is hot and sexy? • Where to find my Gerard Butler from PS I Love You! • Your last online date.• I believe that griffins, good men and other mythical creatures exist - prove me correct, at least in one respect!

• Finding a good man is like nailing Jello to a tree - I'm desperate to nail Jello to a tree! • If you don't like coffee, there are always the movies and the baseball games!

By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.

Some sites, such as Match.com, let you choose a long screen name and a long tagline.

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