Ask your friend to keep an eye out for overused phrases.” Honey adds: “It's a good idea to emphasise your activities as people tend to be attractive to those who convey health and vitality.” It’s true – two of the most commonly used words in profiles on Ok Cupid are yoga and (slightly more intimidatingly) surfing.

But running, skiing, tennis, dancing and cycling were also rated highly.

If you are able to create a quality profile that showcases your wonderful personality, your future partner will be drawn to you and become interested in finding out more. Want to experience private group coaching at a fraction of the cost? Monthly topic-based Q&A calls about dating over 40, a private forum for women to connect and share their experiences and much more, all at a very low price.

In fact, you may be unknowingly turning off the very people you want to attract.

Just like meeting a stranger in real life, you have to stay safe when you’re online.

Before giving away information such as job titles or personal details, think first about how those could be used to track you online.

“We live in a soundbite society so the first 30 words of your profile really count,” says Peter.

“Try to avoid clichés in your profile because, let’s face it, everyone wants someone who's loyal and we all like walking on the beach at sunset.